My First Boot Camp

What is “boot camp” This is a question asked hundreds of times – at least twice by me.  The answers have varied depending on the background of the person answering my question.  Therefore, the focus of this post will be on the boot camp I’m preparing for: the 20th Annual AWAI Boot Camp.  From what … Read more

A Bit of Copywriting From My Past

While working on an AWAI training module yesterday, I got the urge to look through old files for a specific article written while I attended college in the 80’s.  The files weren’t on my computer.  They were hidden deep within an old 2-drawer file cabinet I hadn’t opened in years. Now I know this cabinet … Read more