Tag Archives: copywriting

Great Event! New Goal!

What goal did you get out of Boot Camp?

AWAI’s annual Boot Camp is over for 2017.  What an amazing event and an amazing new goal.

Over the years, I’ve attended many similar events, mostly for a job.  I came away from those so pumped up with enthusiasm!  Wow, this was great!  Wasn’t that a wonderful meeting?

Yet, somehow that enthusiasm faded over a fairly short period of time.  I honestly feel the reason for that probably came from lack of substance in the presentations or the subject matter.  No new goals emerged because of those events.

New Goal, New Tools

My feelings changed over these last few days.  And, I have to state categorically, the enthusiasm continues to grow right now.

The content of this event, a Boot Camp (aka intense training), was real TRAINING for copywriters.  My biggest take-away from this event comes from the willingness of the world’s best and highest earning copywriters to share what they know with those of us just starting out. Learning from their mistakes, and understanding more than just you fear moving out of the “comfort zone.”  I’ll use my experience as an example.

And I’d love to hear from anyone who would like to chime in about their experience, goal(s), and take-aways.

  1.  Overcoming fear:  This one is a pet project for me.  So, when a I heard several of the speakers talk about getting past their fears, I made it my first goal to do what scares me most – turning in a piece of writing for feedback.
  2. Reworking my LinkedIn profile immediately – as a matter of fact I’ve set a clock on this one.  It will be updated this week.
  3. Last, but not least, my website will be updated to reflect the niche and the types of writing I do.  That, too will be completed with a time frame.

My list of new goals take up a almost page of notebook paper.  How about yours?

What will I do with this blog once I have reached these goals?  The answer is quite simply, actually.  I’m going to talk about another journey.  The plan is to talk about my niche, celebrate any new clients, and pass on things I learn or find through researching.  Please hang on while this new journey takes shape!

Jessie McPeeke
Freelance Copywriting

A Bit of Copywriting From My Past

While working on an AWAI training module yesterday, I got the urge to look through old files for a specific article written while I attended college in the 80’s.  The files weren’t on my computer.  They were hidden deep within an old 2-drawer file cabinet I hadn’t opened in years.

Now I know this cabinet has all my mother’s genealogy research and some of my father’s work records and pilot logs.  That’s a story for another time.  Amazingly, I found what I was looking for after almost losing my focus reading one of dad’s logs.

Let me begin with a bit of background.  My entire life had been filled with writing.  I wrote for myself.  Why? Because as a child I didn’t want anyone else, including my parents, to read what I wrote.  Even when I went to college in my late 30’s, it scared me to death to turn in the journal my English 203 professor required.

Needing a job in my first semester, I responded to an ad for a typesetter.  So for that semester, I worked typesetting articles, interview, and advertising.  Right after Christmas break, the editor approached me with a surprising query: Would I like to write for the WCU Catamount? It turns out, he had asked my English professor if there was anyone in his class with a talent for writing about current events.  The professor recommended me.

Never having been a person to step much outside my comfort zone, I hesitated.  My editor told me this professor had said I was the best writer in the class.  I fretted and fumed for two days before the editorial staff ganged up on me at the typesetting machine.  It seemed they had dozens of candidates for the typesetting position, but only one “decent” writer on staff.  Okay, so yes, they were trying to boost my confidence, or ego.  Whatever.  It worked.  I decided to try my hand at it.  To read the entire article, about four paragraphs across three columns, click here.

I have to say, the whole adventure changed my attitude toward my own writing, although I’ve never quite gotten over the difficulty in participating in peer reviews, critiques, or anything of that nature.  The editorial process for my novel, “The Crystal Birch,” threw me into paroxysms of anxiety.  It did make it to Amazon.  However, I haven’t decided if I’m going to go through that again.

In a post to come, there will be a series going through breaking my fear of peer reviews.  I’m about to submit my first copywriting spec assignment to AWAI.  Please cross your fingers for me.